Helping founders build and scale startups with clarity, focus, and operational excellence
You focus on the vision. I’ll make it happen.
As a founder, your time is stretched thin- juggling strategy, delivery, relationships and the constant stream of things that need doing right now. That’s where I come in.
What I do
I offer Founder’s Associate support: hands-on, flexible help for ambitious entrepreneurs who need someone they can trust to get things done- quickly, professionally, and with minimal fuss.
I work alongside you to keep momentum high and chaos low- supporting the everyday operations and high-stakes moments that matter most.
My work covers:
Product support and go-to-market strategy
Sales and marketing execution
Building internal processes and workflows
Cross-functional project coordination
Brand development and social media strategy
Stakeholder engagement and communications
Why work with me:
Startups move fast and face constant change. I bring a flexible, solutions-focused mindset that adapts quickly to evolving priorities. My background spans founding teams, consulting, and project management, enabling me to plug in where you need it most and drive outcomes with ownership and clarity.
I’m known for:
Taking initiative and owning projects end-to-end
Translating founder vision into practical execution
Building efficient processes that scale with your business
Communicating clearly with diverse stakeholders
Delivering results under tight deadlines and ambiguity
“My business partner and I created a new consumer brand in our spare time, after several months, it was clear to us that we needed to hire some full-time help. Lucy was a breath of fresh air. She quickly grasped where we’d got to in the process of trying to launch the business and took the lead, bringing all the various strands (product design, manufacturing, branding, packaging, website, third-party logistics provider, etc) together to get us to a position where the business could be launched. After a successful launch, Lucy stayed on board for a number of months to ensure everything was running smoothly and handed over to her successors (it required 3 full-time people to replace her!) seamlessly. I would very much recommend Lucy to others”
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CAYO
Founders Associate
As the first hire at CAYO, I worked directly with the founders to take the business from concept to fully operational in under six months. I led across all core functions-managing cross-functional project timelines, building internal systems, and driving sales and marketing strategy. I also led content and social media efforts, increasing our market reach by 700% in just three months. My role was about turning ideas into action, solving problems quickly, and building the operational backbone of a new venture.
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Transport for Britain
Founders Associate
I project managed the national launch of Transport for Britain, a new lobbying organisation in the transport sector. I led the full-stack brand rollout, including website development, PR, and a national advertising campaign. Alongside this, I managed key stakeholder relationships, commissioned a major feasibility study to inform policy direction, and developed the organisation’s core research and messaging. The result was a credible, visible national platform built from scratch.
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énergie Fitness
Openings Manager
I led the launch of a new énergie Fitness location, overseeing everything from build-out and systems implementation to recruitment and operations. I managed vendors and contractors to ensure timely, on-budget delivery, while also developing a marketing strategy that drove strong early member acquisition. From compliance and sales to team management and KPIs, I put the foundations in place for a smooth, successful opening and sustainable day-to-day operations.
“As a franchisee with a full-time job elsewhere, I needed someone I could entrust with overseeing the building of a new gym, managing the entire pre-sale marketing period, hiring a full team and overseeing the operations once open. Lucy was the perfect fit. During the building of the gym, she quickly built strong relationships a number of important stakeholders. Lucy’s diplomacy, project management and drive enabled the build to complete on time and within budget. She simultaneously managed the pre-sale process of recruiting gym members whilst the build was in process, enabling the gym to open with nearly 1,000 paying members on day 1, and hired a team of 7 professionals to staff the facility. I was so impressed with Lucy’s abilities and drive and ambition that she’d displayed, that I persuaded her to remain with us for the first 6 months of operation to ensure everything in the club ran smoothly. I’d wholeheartedly recommend Lucy to anyone who needs a trusted “point-person” who can manage complex situations, work out solutions, yet know exactly when to pause and ask for assistance/discuss things. She’s a pleasure to work with and I hope to have reason to work with her again in the future.”
— RICHARD O’DONNELL- FRANCHISEE, ENERGIE FITNESS
